Ever heard of Maslow 's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is
that you can 't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don 't have food. Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should
go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs".Search engine optimization uses keywords that attract a user to the company. For instance, if you have a cell phone business, keywords would be ''cell
phones," Apple cell phones," or anything else you would want a reader to search for to find a product.